Survey reveals more confidence in milk products in China

  • 9-6-2011

Consumer confidence in liquid milk products in China is gradually being restored, according to a survey released by the China Association for Quality on Saturday.
●    Covering 24 brands across 22 large- and medium-sized cities, the survey shows that the confidence index stands at 75.6 points out of 100, which is 3 points higher than that of last year.
●    Consumer confidence index in China was once as high as 90 percent. ●    The survey found that Chinese consumers are mostly concerned about the safety of milk
products, including the abuse of food additives.
●    Many problems do exist in the dairy industry, including exaggerated advertising, low milk purity, reckless use of additives, and the ultra-high sterilization temperature, which reduces the nutrition in milk.
●    Fu Jie, a health-conscious 26-year-old girl who consumes milk frequently in Wuxi, Jiangsu province, said that she still does not trust some brands of milk.
●    "After the continuous outbreak of milk scandals, I searched all the information I could find about milk products on the Internet," Fu said. "Now I only drink milk produced by local dairy companies of the city I live in."
●    China now consumes 35 million tons of milk products a year, and much of the demand is for liquid and fresh milk products.
http://www.chinadaily.com.cn/business/2011-09/05/content_13620451.htm


Email to Friend

Fill in the form below to send this news item to a friend:

Email to Friend
* Your Name:
* Your Email:
* Friend's Name:
* Friend's Email:
* Security Image:
Security Image Generate new
Copy the numbers and letters from the security image
* Message: