Consumer confidence in liquid milk products in China is gradually being restored, according to a survey released by the China Association for Quality on Saturday.
● Covering 24 brands across 22 large- and medium-sized cities, the survey shows that the confidence index stands at 75.6 points out of 100, which is 3 points higher than that of last year.
● Consumer confidence index in China was once as high as 90 percent. ● The survey found that Chinese consumers are mostly concerned about the safety of milk
products, including the abuse of food additives.
● Many problems do exist in the dairy industry, including exaggerated advertising, low milk purity, reckless use of additives, and the ultra-high sterilization temperature, which reduces the nutrition in milk.
● Fu Jie, a health-conscious 26-year-old girl who consumes milk frequently in Wuxi, Jiangsu province, said that she still does not trust some brands of milk.
● "After the continuous outbreak of milk scandals, I searched all the information I could find about milk products on the Internet," Fu said. "Now I only drink milk produced by local dairy companies of the city I live in."
● China now consumes 35 million tons of milk products a year, and much of the demand is for liquid and fresh milk products.
http://www.chinadaily.com.cn/business/2011-09/05/content_13620451.htm
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