soft drink consumption
? Coca-Cola, the world's largest soft-drink maker, is investing in bottling plants and delivery trucks in China as it gears itself up for an increase in average per-person consumption from the current rate of two drinks a month.
? The maker of Sprite, the nation's best-selling soft drink, had a "huge opportunity from a per- capita point of view".
? Coca-Cola plans to invest US$4 billion with its bottling partners Swire Beverages and Cofco Coca-Cola Beverage Co in China over three years from next year to widen its lead over rival PepsiCo.
? Mostofthatwouldbespenttobuildmorebottlingplants,buytrucks,expanddistribution infrastructure and add coolers.
? Sales probably would increase at a "high double-digit" rate in China this year and next. ? "If you compare the number of beverages we sell in China, it's roughly just over two per month. If
you take a country like Mexico, they also drink two, but per day."
? China sales topped one billion unit cases in the six months to the end of June, double the rate of 2005, when it sold that amount for the whole year, the statement said. Each unit case has 24 eight- ounce servings.
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